**Warning: contains strong language!**
Fuck your algorithms
that tell me what you think I think I need
from Google ads
for t shirts featuring wine-drinking cats
to YouTube videos
selected to match just what you’ve identified
must be my taste in music.
Here’s a lesson for you, Google:
No way can you match Nina Simone.
Nor can you play me
all that easily
like Hamlet’s pipe:
you’re Guildenstern to me
as are you all, Big Data technocrats, who think you have me nailed.
Create me a machine
that can compose some halfway
then I’ll retire
devoting the remainder of my days to
learning who I am thanks to
your sacred algorithms
which can in no way match
nor ever touch
the rhythms of my heart.
© Experimentsinfiction 2021, All Rights Reserved
“Never say you know the last word about any human heart.” – Henry James, quoted by William Boyd in his novel Any Human Heart.
I detest personalised ads. They try to pigeonhole you into whatever consumer box the algorithm thinks you fit most snuggly into. I especially hate when I’m listening to music on YouTube and they play an ad with music which they’re obviously trying to match to whatever you’re listening to. I suppose nothing’s for free but we should be careful in the age of Big Data that we don’t become too easily manipulated by such devices. Posting for dVerse Open Link Night, which is live tonight and where we will be reading our poems!
And here is the inimitable Nina Simone: